A documentary reality series produced by **Endemol Shine**, following the lives of the only documented case in history of twin sisters who underwent gender-affirming surgery together. Marcela Ramos served as **First Assistant Director**.

Led the executive production of **Schweppes' influencer marketing campaign** during **The Town** festival. Marcela Ramos was responsible for the campaign's creative narrative, storytelling, and overall creative direction, as well as budget allocation and on-site project management, overseeing real-time approvals throughout every day of the festival.

Led the campaign's executive production, overseeing negotiations, contracting, and on-site management of the entire influencer squad. Responsibilities also included video editing, script development, vendor coordination, and logistical planning. A significant portion of the campaign's content was produced and approved in real time, with direct client feedback and approvals managed on-site.

The Schweppes Gramado campaign was developed in collaboration with actor Leo Miggiorin. Marcela Ramos led the campaign's creative direction and visual language, served as Executive Producer, and introduced a new approach to product integration for the brand.

A Halloween campaign for **Fanta**, with Marcela Ramos serving as Executive Producer. She was responsible for creator curation, on-site supervision of content production, and overseeing the final approval process throughout the campaign.

As part of a project handover in June 2023, Marcela Ramos assumed the role of Executive Producer for the campaign. She was responsible for briefing influencers, coordinating logistics for the entire team across state lines, managing contracts, preparing daily production schedules, supervising the influencer squad throughout the event, and handling real-time approvals during execution.

A six-episode documentary series exploring music across the African diaspora, created as a collaboration between KondZilla and MyMama. Mafalda Produções Ltda. served as Production Assistant and was responsible for the curation and casting of supporting talent.

A five-episode branded series showcasing emerging Black musical talent and contemporary Black sounds. Produced to support the launch of **Resso**, TikTok's music streaming platform, **Mafalda Produções Ltda.** led the executive production, while Marcela Ramos served as Creative Director and Director, also coordinating the campaign's rollout across social media channels.

For **Coke Studio**, the global music platform by **The Coca-Cola Company**, Marcela Ramos led the executive production of the campaign's influencer marketing initiative. She served as the primary liaison between the brand and participating artists, overseeing negotiations, assembling the project execution team, managing budgets and contracting, curating talent, and analyzing campaign performance and results.

An art film created for the **Techno World** exhibition at the **Goethe-Institut**. The **Mamba Negra** collective led the creative concept and direction, while **Mafalda Produções Ltda.** was responsible for production management, executive assistance, and on-set production.

A branded content project developed in partnership with Red Bull. Mafalda Produções Ltda. was responsible for location production, logistics, and on-set production throughout the film.

The first music video released by Deize Tigrona after a ten-year hiatus. Mafalda Produções Ltda. led the production management, with Marcela Ramos serving as Assistant Director.

Branded content created for **BIG BUD**, the launch campaign for **Budweiser Brazil**. **Mafalda Produções Ltda.** was responsible for the project's executive and technical production, with Marcela Ramos serving as Director.

A short film released for **Valentine's Day 2021**, celebrating love within the Black LGBTQIA+ community. Executive production was a collaboration between **Mafalda Produções Ltda.** and **Batekoo**, with Marcela Ramos serving as Director.

Filming, editing, and color grading were carried out by teams assembled and managed by Mafalda Produções Ltda. Produced for Boiler Room Festival Barcelona 2021 | Batekoo, the four-episode series featured creative and stage direction by Marcela Ramos, with executive production led by Mafalda Produções Ltda.

Held in **2020**, the **Fervo Conference** featured **12 panel discussions, 8 workshops, and 10 live-streamed performances**, bringing together cultural professionals to explore practical strategies for navigating the challenges of the pandemic. **Mafalda Produções Ltda.** was responsible for production management and on-set production throughout the event.