Marcela Ramos, better known as Mafalda, is a Black, bisexual woman and the founder and CEO of MAFALDA PRODUÇÕES LTDA, a production company specializing in the execution of high-complexity projects.

She works across creation, client service, and client management, with a focus on 360-degree productions developed from concept to final delivery.

Above all, she is a producer and creative force. Mafalda studied Visual Arts and Social Sciences at the Brazilian federal universities FURG and UFRJ, specializing in transforming ideas into tangible realities.

She has worked with brands including BATEKOO, Red Bull, Everyday People, The Coca-Cola Company, and GE by Camila Coutinho, delivering activations, projects, and campaigns for internationally recognized festivals such as The Town, Lollapalooza, Tomorrowland, and SWU.

In the audiovisual industry, she has produced advertising campaigns, nationwide campaigns, documentaries, and reality shows, with notable projects for HBO, Netflix, and YouTube Creators.